A Talk About Privacy And Brazil’s LGPD

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Brazil’s General Data Protection Law has officially come into effect. The new law has a lot of similarities with GDPR and CCPA/CPRA, however, LGPD’s applicability is NOT limited only to businesses and organizations above a particular size but applicable to businesses of all sizes, with the exception of journalistic, artistic, and academic purposes, or public safety and national defense.

Every company that processes data in Brazil or sells services to Brazilian consumers needs to comply. In this talk with Julio Lanes, Partner at Andrade Maia Law Firm, Julio and I chatted a bit of my personal experience with the impact of privacy laws in the US and how companies reacted to it.

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